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What is whisky investment?

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Whisky investment involves buying whisky as a commodity with the intention of selling it at a later date for a higher price. 

This can include purchasing bottles to build a collection, it can also include buying barrels of whisky from a distillery. In general, the value of whisky increases with age, rarity, and quality.

Benefits of Investing in Whisky:

High returns: The value of whisky has been consistently increasing over the last decade, making it a high-return investment opportunity.

Tangible asset: Unlike many other investments, a barrel of whisky is a physical asset.

Diversification: Investing in whisky is a great way to diversify your investment portfolio, providing a hedge against other investment types.

Stable market: Whisky has proven to be a stable investment, even in times of economic uncertainty.

Investment Strategies:

Buy and hold: This strategy involves purchasing rare and limited edition bottles of whisky and holding onto them for a significant period of time. As the whisky ages, its value is expected to increase, providing high returns. But you need to find the buyer or they can be auctioned off on your behalf.

Collectible sets: Investing in collectible sets of bottles can be a lucrative investment strategy. For example, a set of whiskies from the same distillery or a complete set of a limited edition series can increase in value over time.

Cask investment: Investing in barrels of whisky is a unique strategy that involves purchasing and storing casks of whisky at the distillery. As the whisky ages, the value of the casks increase. When the whisky is ready to be bottled, the distillery buys the barrel of whisky back at a pre-agreed price, providing significant returns to you and the distillery. This creates a win-win situation for both the investor and the distillery while reducing the investor’s risk of finding an end buyer. 


Investing in whisky is a unique and profitable investment opportunity that offers high returns, diversification, and a tangible asset. Selecting the right investment strategy for you is essential for success in the whisky investment market. With the right approach, investing in whisky can be a great way to build wealth and achieve financial goals.


Become a Barrel Owner today with Coburns.